What Head of CEO Content is and how marketers can step into the role
From ghostwriting to thought leadership, here’s what the job really is — and how you can position yourself for it.
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If you’re still doing ToFu the old way, you’re already invisible.
How I’m rethinking ToFu in the age of AI, social search, and zero-click results.
How I Started Publishing Content That Gets Picked by LLMs
I wanted to see what happens when you publish content designed for AI discovery — here’s what I learned in three months.
How I Trained an AI to Help Me Think Through Product Content (Not Write It)
Writing product-led content shouldn’t feel like detective work. I built a custom GPT agent to fix that—trained on our sales decks, product docs, and positioning notes. Now, it’s my go-to for faster, smarter content.
Edition #1: The Open Diary of an AI Marketer
My First AI Agent (And What I Learned Trying to Build One)
The Ultimate List of 30+ Content Marketing Resources for Marketers
Discover the ultimate list of 30+ content marketing resources that will equip you with the skills and knowledge to excel as a seasoned content marketer.
How to Write a SaaS Case Study
After writing 50+ case studies for SaaS brands, I’ve learned that creating an effective case study isn’t just about telling a happy customer story—it’s about crafting a compelling, data-driven narrative that resonates with potential buyers.
Here’s what I have learned along the way.
How I Use ChatGPT in My Writing Process (Hint: Not as a Writer!)
Let's get real about AI writing tools. ChatGPT isn't my ghostwriter—it's more like my hyper-caffeinated ☕, always-on creative assistant who handles the groundwork while I craft the final piece. Here's how I use AI to improve my content without surrendering my soul to the algorithm.
How I Got 400+ Subscribers in a Day
How to get subscribers for your newsletter
How to Get Followers on LinkedIn: What I’d Do If I Had to Start from Scratch
Lessons from someone with over 43K followers