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Latest — Dec 31, 2025

How B2B Marketing Is Changing as the Year Moves Forward

After working with multiple B2B companies as both a full-time marketer and a consultant, I’ve seen how fast buyer behavior and content consumption are changing. What worked even two years ago doesn’t work the same way today.

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What Head of CEO Content is and how marketers can step into the role

From ghostwriting to thought leadership, here’s what the job really is — and how you can position yourself for it.

How I Trained an AI to Help Me Think Through Product Content (Not Write It)

Writing product-led content shouldn’t feel like detective work. I built a custom GPT agent to fix that—trained on our sales decks, product docs, and positioning notes. Now, it’s my go-to for faster, smarter content.

The Ultimate List of 30+ Content Marketing Resources for Marketers

Discover the ultimate list of 30+ content marketing resources that will equip you with the skills and knowledge to excel as a seasoned content marketer.

How to Write a SaaS Case Study

After writing 50+ case studies for SaaS brands, I’ve learned that creating an effective case study isn’t just about telling a happy customer story—it’s about crafting a compelling, data-driven narrative that resonates with potential buyers. Here’s what I have learned along the way.

How I Use ChatGPT in My Writing Process (Hint: Not as a Writer!)

Let's get real about AI writing tools. ChatGPT isn't my ghostwriter—it's more like my hyper-caffeinated ☕, always-on creative assistant who handles the groundwork while I craft the final piece. Here's how I use AI to improve my content without surrendering my soul to the algorithm.