How I Got 400+ Subscribers in a Day

I have always believed in building my own email list. After all, social media platforms often limit the number of people who see your posts due to changing rules and algorithms.

With an email list, you have direct access to your audience, allowing consistent communication and full control over your contacts.

While gaining followers on social media is often easier, growing an email list leads to a more engaged and trusting audience.

Subscribers choose to receive your content, showing genuine interest in what you offer. This trust results in higher engagement and a more loyal following.

This is why marketers use lead magnets to get more subscribers.

And I did the same.

The Experiment

I have been in the content industry for quite some years as a writer, a content specialist, and now a content marketing manager. In the process of creating content strategies, I always felt the need for a good content strategy template that can be tailored to the company's goals and resources.

Now the challenge here is, I have not been able to find a really good content strategy template.

And to solve this challenge, I created my own template.

This is where the idea of sharing this template with other content marketers popped up.

How I Created the Lead Magnet: Step-by-step

Identify a Content Gap

As mentioned, I couldn't find a good content strategy template on the web and felt that people like me must also be going through the same. This is where I realized that there's a gap that can be filled.

Create a Valuable Resource

I understand content marketing and what kind of strategy someone needs in my position, I created a template using my experience, research, and a bit of ChatGPT.

Develop a Demonstration Video

I recorded a Loom video walkthrough to showcase the template's features and guide users through its effective use. This visual demonstration aimed to clarify and highlight the template's practical applications.

Set Up a Landing Page

Using ConvertKit, I created a dedicated landing page that detailed the template's benefits. The page included a sign-up form, allowing interested individuals to access the resource by providing their first names and email addresses.

Pro Tip: Keep your sign-up forms concise. Only include essential questions to minimize friction and encourage more users to complete the process. Overloading forms with unnecessary questions can deter potential subscribers.

Promote on LinkedIn

I crafted a LinkedIn post announcing the template, discussing its value and inviting users to comment if they wished to receive it. This approach not only increased engagement but also expanded the post's reach.

Engage with Respondents

Upon receiving comments, I replied with a link to the landing page, guiding users to sign up and access the template. This direct interaction fostered trust and encouraged more users to engage.

Results

Implementing this strategy led to a significant increase in my email subscriber base. Within 72 hours of sharing the LinkedIn post, over 400 professionals subscribed to access the content strategy template. This surge in subscribers expanded my audience and enhanced engagement with my content. The positive feedback received highlighted the value of addressing a specific industry need and demonstrated the effectiveness of targeted lead-generation tactics.

P.S. After a day, the subscribers' list has increased to 150 and is still growing.

Mistakes to Avoid

• Neglecting Audience Research: Failing to understand your audience's needs can result in resources that don't resonate, leading to low engagement.
• Overlooking Landing Page Optimization: A poorly designed landing page can deter potential subscribers. Ensure it's user-friendly and clearly communicates the value of your offer.
• Delayed Engagement: Slow responses to comments can reduce momentum and interest. Engage promptly to maintain enthusiasm.

Tips for Success

• Offer Genuine Value: Ensure your resource addresses a real need within your target audience.
• Optimize Your Landing Page: Use clear headlines, concise copy, and a compelling call-to-action to encourage sign-ups.
• Engage Actively on Social Media: Promptly respond to comments and messages to maintain engagement and build trust.

That's all folks!

Got questions? Feel free to shoot an email at charu@copystash.io