Charu Mitra Dubey

Experience

🙋🏻‍♀️ Content Marketing Manager

Phyllo, Fremont, California - (Jan 2024-Present)

• Managing a team of 8 freelancers, a content marketer, and an SEO agency.
• Managing the blog and maintaining the content calendar.
• Collaborating with the product team to create case studies and product-related content.
• Optimizing content for the distribution channel.
• Ensuring the editorial quality.
• Analyzing performance on Hubspot and reporting MQLs, leads, and conversions.
• Working on CRO activities to improve the lead-to-conversion percentage.
• Managing Phyllo's branded newsletter, Phyllosophy.

👩🏻‍💻 Content Marketing Lead

SmartLead*, Sydney, Australia – (Oct 2022 - Oct 2023)*

• Managed the content department, overseeing a team of 3 writers, 1 backlinks expert, and a video editor.
• Successfully executed content marketing strategies that contributed to increased brand visibility and lead generation.
• Achieved consistent growth in website traffic and engagement through strategic content initiatives.
• Created and managed the content and social media calendar. The frequency was 25-30 articles per month for the blog.
• Collaborated with developers and engineers to build SEO tools.
• Grew the LinkedIn company page from under a hundred followers to over 8k within 7 months.
• Repurposed blog and YouTube content to effective and engaging social media content.
• Some results in 6 months-
  • Scaled users from 4.3k to 17k per month
  • Increased organic clicks from 798 to ~6K per month
  • Increased domain rating from 2 to 30
  • Organic keywords from 126 to ~2k

🙋🏻‍♀️ Content Development Manager

Design Everest*, California, USA – (Aug 2021 - May 2022)*

• Played a key role in developing and managing content strategy.
• Collaborated with cross-functional teams to ensure content alignment with business goals.
• Created engaging and informative content to enhance the company's online presence.
• Managed a team of 10 freelancers including writers, proofreaders, and a graphic designer.

🙆🏻‍♀️ Content Specialist

Batch Service, Arizona, USA – (Jan 2021 - Aug 2021)

• Contributed to content creation and optimization efforts.
• Managed 4 blogs as a single content person.
• Assisted in maintaining content calendars and ensuring timely content delivery.
• Supported content marketing initiatives to drive brand awareness and engagement.

🙆🏻‍♀️ B2B SaaS Freelance Content Writer

Divisional, Canada- Nov 2022 - Present

• Created content for B2B SaaS clients, especially for blogs.

🙋🏻‍♀️ Content Writer

91Ninjas, India- Sep 2022 - Sep 2023

• Wrote long-form blog posts for B2B SaaS clients.
• Created content for social media from blog posts (repurposing).

🙍🏻‍♀️ Freelance Content Writer and Editor

GoDaddy, Scottsdale, Arizona, United States - (Dec 2018 - Present · 5 yrs 1 mo)

• Wrote long-form blog posts for the GoDaddy India blog.
• Edited old articles to improve the chances of ranking.

👸🏻 Platforms where my writings have been featured-

1. Entrepreneur- https://www.entrepreneur.com/en-in/author/charu-mitra-dubey
2. Sprout Social: https://sproutsocial.com/insights/author/charudubey/
3. Buffer- https://buffer.com/resources/author/charu-mitra-dubey/
4. Socialinsider: https://www.socialinsider.io/blog/author/charu/
5. GoDaddy- https://in.godaddy.com/blog/author/cdubey/
6. Convert- https://www.convert.com/blog/shopify/overcome-post-holiday-sales-slump/
7. Salespanel- https://salespanel.io/blog/marketing/acquisition-reports/
8. ClickUp- https://clickup.com/blog/mind-mapping-software/ (Ghostwriting)
9. Phyllo- https://getphyllo.com/post/tiktok-audience-demographics-tiktok-statistics-2024

Skills

• Content Strategy: SEO, SEM, Google Analytics, Social Media Marketing, Content Audit, Inbound Marketing
• Content Creation: Web Content Writing, Blogging, Video Script Writing, Infographic Development, Social Media Content Creation, Newsletter Management
• Content Management Systems: WordPress, HubSpot CMS, Webflow, Ghost
• Social Media Marketing: LinkedIn, Twitter, Facebook, YouTube
• Marketing Tools: Ahrefs, Converkit, Hootsuite, Buffer, Moz SEO, SEMrush, Canva

Some more things you should know-

• Built a follower base of over 44k people on LinkedIn.
• Created and managed a newsletter with around 20k subscribers.
• Awarded as Most Influential Content Marketing Professional in India 3x.
• Managed a team of 10+ people.
• Published on websites like Entrepreneur, GoDaddy, Buffer, Convert, ReadWrite, Hackernoon, and more.
• Built a publication on Medium with over 40 writers.
• Started blogging at the age of 12. Yes, that’s true. 🫣